Bristlecone Private Wealthat Prudential
Financial Planning & Insurance

From where you are to where you're going.

The family office experience for families and business owners, without the nine-figure minimum. One coordinated team across planning, investments, insurance, tax strategy, real estate, and credit.

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San Francisco Bay AreaBoise, IdahoClients Nationwide
Bristlecone pine on a windswept ridge
Grows where almost nothing else will.White Mountains, CA
The Firm

We couldn't find this firm. So we built it.

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$500M+Client assets & protection*
60+Years combined experience
2022–26Forbes Best-in-State, five straight years**
Situation Finder

Where are you starting from?

Most people arrive with a situation, not a shopping list. Pick the one closest to yours and we’ll show the capabilities that apply, the people you’d work with, and what a first meeting would cover.

Nothing is stored. Nothing is sent until you say so.

Years of work about to become a single liquidity event, with the tax bill and the family's future decided in the same twelve months.

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How We Work

A plan grows in rings. Each one stands on the last.

Bristlecones add dense wood slowly, one ring a year, and the oldest are nearly five thousand years old. We build a financial life the same way: foundation first, then protection, then growth, then legacy.

01 · Foundation

Organize your finances, Analyze & manage cash flow, Know your net worth.

02 · Protection

Life insurance, Disability & long-term care*, Home, auto & liability*.

03 · Growth

Investment management, Retirement planning, Education funding.

04 · Legacy

Income distribution, Estate planning strategies, Charitable giving.

Representative Situation · 01 of 06

A founder approaching a sale.

Years of work about to become a single liquidity event, with the tax bill and the family's future decided in the same twelve months.

How the team coordinates

Business sale tax planning, QSBS review, valuation and investment banking coordination, and a post-sale investment and protection plan ready before closing.

All situationsHypothetical composites for illustration only.
Office 01San Francisco Bay AreaSan Francisco · San Jose · The Peninsula · By appointmentOffice 02Boise, IdahoEagle · Boise · Treasure Valley · By appointment

One conversation is enough to know whether we can help.

No charge, no obligation, and no pitch.

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